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| Author: | Munuera, J. L. Ruiz, S. |
| Title: | Trade fairs as services: A look at visitors' objectives in Spain |
| Journal: | Journal of Business Research
1999 : JAN, VOL. 44:1, p. 17-24 |
| Index terms: | Exhibitions Strategy Gross national product Products Industries Spain |
| Freeterms: | GDP SME Trade fairs |
| Language: | eng |
| Abstract: | Trade fairs are an important element of the promotion strategy for industrial products. In addition, they are a source of information about market trends for managers of those companies that attend these events. In the study, trade fairs are considered as services offered by trade fair organizations, with visitors as clients. An empirical study developed in Spain is presented to analyze the objectives of small-sized and medium-sized companies (SME) visiting trade fairs. |
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