search query: @author Lint, O. / total: 6
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| Author: | Lint, O. Pennings, E. |
| Title: | R&D as an opinion on market introduction |
| Journal: | R. and D. Management
1998 : OCT, VOL. 28:4, p. 279-288 |
| Index terms: | R&D MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: | Discounted cash flow methods for making R&D investment decisions cannot properly capture the option value in R&D. Since market and technology uncertainties change expectations about the viability of many new products, the value of projects is frequently adjusted during the R&D stages. Capturing the adjustment in expectations has an option value that may significantly differ from the Net Present Value of R&D projects. However, there are no historic time series for estimating the uncertainty of the value of R&D projects. |
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