search query: @author WilcoX, J. B. / total: 6
reference: 5 / 6
Author: | Smead, R. J. WilcoX, J. B. Wilkes, R. E. |
Title: | How valid are product descriptions and protocols in choice experiments? |
Journal: | Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42 |
Index terms: | PRODUCT INFORMATION PRODUCT TESTING |
Language: | eng |
Abstract: |
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