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| Author: | Gibbs, P. T. |
| Title: | Time, temporality and consumer behaviour: A review of the literature and implications for certain financial services |
| Journal: | European Journal of Marketing
1998 : VOL. 32:11-12, p. 993-1007 |
| Index terms: | Consumer behaviour Finance Marketing Research Theories Philosophy Literature |
| Freeterms: | Financial services |
| Language: | eng |
| Abstract: | Time as a dependent or independent variable in the study of marketing problems has attracted a range of researchers who use a variety of paradigms. Current consumer models pay little attention to the phenomenological experience of both time and temporality. The perceived and experienced duration over which events can occur draws attention to notions of time beyond normal temporal horizons. This is illustrated through the example of certain financial service products. It is proposed i.e. that an understanding of the consumption act requires an insight into the consumer's own temporality and that embedded in the product or service being consumed. |
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