search query: @author Goll, I. / total: 6
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| Author: | Goll, I. Sambharya, R. |
| Title: | Rational model of decision making, strategy and firm performance |
| Journal: | Scandinavian Journal of Management
1998 : DEC, VOL. 14:4, p. 479-492 |
| Index terms: | DECISION MAKING MODELS MANAGEMENT |
| Language: | eng |
| Abstract: | The present study tests the proposition that the normative rational model of decision making influences diversification strategy which, in turn, influences the firm's performance. Questionnaires measuring rational decision making were mailed to 441 large U.S. manufacturing firms with a response rate of 23%. Compustat was used to measure Palepu's entropy measures of diversification: total, related, and unrelated diversification. |
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