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Author:Lee, J. A.
Holden, S. J.
Title:Understanding the determinants of environmentally conscious behavior
Journal:Psychology & Marketing
1999 : AUG, VOL. 16:5, p. 373-392
Index terms:MARKETING
CONSUMER BEHAVIOUR
ENVIRONMENT
ETHICS
Language:eng
Abstract:This paper developes an understanding of the various motivational determinants of environmental consumer behaviour. Support was found for two determinants: motivation based on internal responses of distress, and motivation based on empathy.
SCIMA record nr: 196403
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