search query: @author Lee, J. A. / total: 6
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Author: | Lee, J. A. Holden, S. J. |
Title: | Understanding the determinants of environmentally conscious behavior |
Journal: | Psychology & Marketing
1999 : AUG, VOL. 16:5, p. 373-392 |
Index terms: | MARKETING CONSUMER BEHAVIOUR ENVIRONMENT ETHICS |
Language: | eng |
Abstract: | This paper developes an understanding of the various motivational determinants of environmental consumer behaviour. Support was found for two determinants: motivation based on internal responses of distress, and motivation based on empathy. |
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