search query: @author Shankar, A. / total: 6
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| Author: | Shankar, A. Horton, B. |
| Title: | Ambient media: Advertising's new media opportunity? |
| Journal: | International Journal of Advertising
1999 : VOL 18:3, p. 305-321 |
| Index terms: | ADVERTISING MARKETING NETWORKS COMMUNICATION |
| Language: | eng |
| Abstract: | This study introduces ambient "non-traditional out-of-home" media, provides a basic description of various types of ambient media and categorises ambient media to aid the academic development of the area. |
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