search query: @author Stumpp, S. / total: 6
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| Author: | Gierl, H. Helm, R. Stumpp, S. |
| Title: | Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
1999 : HEFT 3, VOL. 21:3, p. 217-235 |
| Index terms: | CONSUMER BEHAVIOUR THEORIES RESEARCH MODELS |
| Language: | ger |
| Abstract: | Research concerning optimum stimulation level theory has produced an amount of theoretical and empirical results. The authors attempt the development of an aggregating frame to restructure the research fields and findings. An empirical study is used to examine the arised questions. Results are reported in the paper. (original in German) |
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