search query: @author Pritchard, A. / total: 6
reference: 6 / 6
« previous | next »
| Author: | Westwood, S. Pritchard, A. Morgan, N. J. |
| Title: | Gender-blind marketing: businesswomen's perceptions of airline services |
| Journal: | Tourism Management
2000 : AUG, VOL. 21:4, p. 353-362 |
| Index terms: | Business travel Airlines Service quality Women workers Women executives |
| Language: | eng |
| Abstract: | Arguing that geneder-neutral marketing is framed by the dominant male perspective, the paper's substantive contribution to the tourism gender literature is its exploration of the perceived needs of UK male and female business airline travellers; in partucular, it discusses women's concerns over the inadequacy of levels of comfort and safety and sexist staff attitudes. The article concludes that despite some isolated moves to appeal to the female business market, the airline industry as a whole needs to address its currently male-oriented service attitudes and facility provision if it is tomore effectively cater for businesswomen. |
« previous | next »
SCIMA