search query: @author Swinyard, W. R. / total: 6
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| Author: | Smith, R. E. Swinyard, W. R. |
| Title: | Information response models : an integrated approach. |
| Journal: | Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 81-93 |
| Index terms: | ADVERTISING MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA