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| Author: | Barnard, P. |
| Title: | Conducting and co-ordinating multi-country quantitative studies across Europe. |
| Journal: | Journal of the Market Research Society
1982 : JAN, VOL. 24:1, p. 46-64 |
| Index terms: | EUROPE INTERNATIONAL MARKETING MARKET RESEARCH MARKET SURVEYS MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: |
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