search query: @author Kapferer, J.-N. / total: 6
reference: 6 / 6
« previous | next »
Author: | Kapferer, J.-N. |
Title: | Les limites de la publicite. |
Journal: | Direction: Revue Francaise de Gestion
1978 : 16 MAY-AUG p.20-27 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
Language: | fre |
Abstract: |
« previous | next »
SCIMA