search query: @author Kapferer, J.-N. / total: 6
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| Author: | Kapferer, J.-N. |
| Title: | Les limites de la publicite. |
| Journal: | Direction: Revue Francaise de Gestion
1978 : 16 MAY-AUG p.20-27 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | fre |
| Abstract: |
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