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Author:Moreno, J.
Littrell, M. A.
Title:Negotiating tradition: tourism retailers in Guatemala
Journal:Annals of Tourism Research
2001 : VOL. 28:3, p. 658-685
Index terms:Tourism
Tourist industry
Textile industry
Retailing
Guatemala
Language:eng
Abstract:The study examines the role of intermediaries by exploring retailers' perceptions of tradition as they contemplate, blend, and juxtapose textile product features for a tourism market. A related group of product characteristics emerged as being salient to defining Guatemalan textile traditions, including techniques, function and meaning, and tools and equipment.
SCIMA record nr: 220933
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