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| Author: | Bronn, P.S. Vrioni, A.B. |
| Title: | Corporate social responsibility and cause-related marketing: an overview |
| Journal: | International Journal of Advertising
2001 : VOL. 20:2, p. 207-222 |
| Index terms: | CONSUMER BEHAVIOUR CORPORATE RESPONSIBILITY |
| Freeterms: | CAUSE-RELATED MARKETING |
| Language: | eng |
| Abstract: | This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practise known as cause-related marketing. |
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