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| Author: | Huang, J. |
| Title: | Future Space: A New Blueprint for Business Architecture |
| Journal: | Harvard Business Review
2001 : APR, VOL. 79:4, p. 149-158 |
| Index terms: | FUTURE INTERNET RETAILING CREATIVITY |
| Language: | eng |
| Abstract: | The author, a faculty member at Harvard Graduate School of Design, provides practical guidelines to help managers and entrepreneurs think creatively about the structures in which their businesses operate. He outlines four challenges facing designers of such "convergent" structures, so-called because they function in both physical and virtual space: matching form to function, allowing visitors to visualize the presence of others, personalizing spaces, and choreographing connectivity. Using numerous examples, from a fashion retailer that wants to sell in stores as well as through a Web site to a radically new kind of consulate, the author shows how businesses can meet each challenge. |
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