search query: @author Tellis, G. / total: 6
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| Author: | Ackerman, D. Tellis, G. |
| Title: | Can culture affect prices? A cross-cultural study of shopping and retail prices |
| Journal: | Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 57-82 |
| Index terms: | CULTURE PRICES PRICE DETERMINATION PRICING RETAIL PRICING SHOPPING |
| Language: | eng |
| Abstract: | This study examines whether there are differences in consumers' shopping behavior and product prices in grocery stores due to cultural orientation. The study uses a field setting in Southern California, comparing samples of American and Chinese culture on two occasions, each five years apart. Theory suggests that price sensitivity and the importance of the status of buyers differ substantially between Chinese and American cultures. Consistent with these differences, the study finds that these two cultural groups have dramatically different shopping practices. The authors argue that differences in culture provide the most likely explanation for the differences in prices between the two types of super markets. |
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