search query: @author Stumpp, S. / total: 6
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| Author: | Gierl, H. Stumpp, S. |
| Title: | Effekte von Inzahlungnahme-Angeboten auf die Ersatzkaufabsicht |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:3, p. 168-187 |
| Index terms: | Consumer durables |
| Language: | ger |
| Abstract: | Trade-in offers are important marketing instruments to initiate consumer durable replacement decisions. Only few studies, however, have explicitly examined the effects of such offers on consumer durable replacement intentions. In this article three possible effects of trade-in offers are examined. |
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