search query: @freeterm persuasion / total: 6
reference: 6 / 6
« previous | next »
Author: | Reichert, T. Heckler, S.E. Jackson, S. |
Title: | The effects of sexual social marketing appeals on cognitive processing and persuasion |
Journal: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 13-27 |
Index terms: | COGNITION SEX SOCIAL MARKETING |
Freeterms: | PERSUASION |
Language: | eng |
Abstract: | Increasingly, social marketers are using sexual information in public service and collateral material for a wide range of causes. This study builds on previous research to explain how sexual appeals can affect cognitive processing and persuasion for "help-self" social marketing topics. |
« previous | next »
SCIMA