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| Author: | |
| Title: | Household cleaning agents in Germany |
| Journal: | Market Research Europe
2001 : FEB, VOL. 33, p. 103-140 |
| Index terms: | MARKET RESEARCH HOUSEHOLD CLEANSERS INDUSTRY CLEANING INDUSTRY GERMANY |
| Language: | eng |
| Abstract: | This paper examines the retail market for household cleaning agents in Germany. The report covers the time period 1995-1999, with estimates for the letter year based on part-year data. Forecasts are to the year 2004. Figures in tables are calculated from unrounded data and may not sum. For the purpose of this report, the market has been divided into five broad sectors: dishwashing, surface cleaners, household bleach, toilet care, polishes. The report considers market size, private label, company strategies and brands (leading companies, major mergers, acquisitions), sector size, market shares. The paper provides the information about manufacturers: Colgate- Palmolive GmbH; Deutsche Unilever GmbH; Henkel Group; Procter & Gamble GmbH; Reckitt Benckiser. |
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