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| Author: | Sarvary, M. Padmanabhan, V. |
| Title: | The informational role of manufacturer returns policies: how they can help in learning the demand |
| Journal: | Marketing Letters
2001 : NOV, VOL. 12:4, p. 341-350 |
| Index terms: | INFORMATION LEARNING MANUFACTURING POLICY |
| Freeterms: | RETURNS |
| Language: | eng |
| Abstract: | Returns policies are usually thought of as being a way to insure retailers against excess inventory. The work of Pellegrini (1986), Chu (1993) and Padmanabhan and Png (1997) highlights the fact that there is considerably more to returns policies than just a mechanism for insurance. Thus work identifies a heretofore undocumented rationale for returns policy: its role in learning the demand for a new product. |
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