search query: @author Janda, S. / total: 6
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| Author: | Janda, S. Trocchia, P.J. |
| Title: | Vegetarianism: toward a greater understanding |
| Journal: | Psychology & Marketing
2001 : DEC, VOL. 18:12, p. 1205-1240 |
| Index terms: | FOOD INDIVIDUAL BEHAVIOUR |
| Freeterms: | VEGETARIANISM |
| Language: | eng |
| Abstract: | Vegetarianism continues to gain prominence in contemporary society. This research uses a two-phase approach to further the understanding of this phenomenon. In the first phase, a phenomenological perspective is utilized to provide a deeper understanding of the motivations, tensions, and coping mechanisms underlying vegetarianism. The second phase builds upon this understanding and broadens the scope of the research by introducing the concept of vegetarian orientation. |
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