search query: @author Soutar, G.N. / total: 6
reference: 6 / 6
« previous | next »
| Author: | Huang, X. Soutar, G.N. Brown, A. |
| Title: | New product development processes in small and medium-sized enterprises: some Australian evidence |
| Journal: | Journal of Small Business Management
2002 : JAN, VOL. 40:1, p. 27-42 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) AUSTRALIA |
| Language: | eng |
| Abstract: | This article examines the new product development process (NPDP) in Australian small and medium-sized enterprises (SMEs). Findings from a sample of 276 innovative Australian SMEs suggest that marketing-related activities were undertaken less frequently and were less well executed than technical activities in developing new products. |
« previous | next »
SCIMA