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| Author: | Post, T. |
| Title: | The impact of storytelling, on NASA and EduTech: how capturing and retelling stories spreads know-how |
| Journal: | Knowledge Management Review
2002 : MAR-APR, VOL. 5:1, p. 26-29 |
| Index terms: | KNOWLEDGE ORGANIZATIONAL LEARNING COMMUNICATION |
| Freeterms: | EXPERTS |
| Language: | eng |
| Abstract: | Talking with an expert is an effective way to get up to speed on something new to you, but "old hat" to the expert. But how do you help your whole organization benefit from the tacit knowledge of those experts? Here, the author explains how his company has embraced storytelling based on the success that their client NASA has seen from systematically using the technique to spread organizational know-how. |
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