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| Author: | Castelfranchi, C. Tan, Y-H. |
| Title: | The role of trust and deception in virtual societies |
| Journal: | International Journal of Electronic Commerce
2002 : SPRING, VOL. 6:3, p. 55-70 |
| Index terms: | Communication Society Sociology Internet Theories |
| Freeterms: | Digital economy Virtual community |
| Language: | eng |
| Abstract: | In hybrid situations where artificial agents and human agents interact, the artificial agents must be able to reason about the trustworthiness and deceptive actions of their human counterpart. Thus a theory of trust and deception is needed that will support interactions btw. agents in virtual societies. There are several theories on trust but none that deals specifically with virtual communities. Building on these earlier theories, the role of trust and deception in virtual communities is analyzed, with examples to illustrate the objectives a theory of trust should fulfill. |
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