search query: @author Bandyopadhyay, S. / total: 6
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| Author: | Bandyopadhyay, S. Lin, G. Zhong, Y. |
| Title: | Under the Gavel |
| Journal: | Marketing Management
2001 : DEC-NOV, 4, p. 24-28 |
| Index terms: | MARKETING INFORMATION TECHNOLOGY AUCTIONS INTERNET |
| Language: | eng |
| Abstract: | The authors of the article state that for centuries auctions have provided an arena for negotiating prices for everything from antiques to jewelry to people, in fact, any item that is difficult to price as well as high in demand is a prime candidate for auctions. In today's information age, online auctions are sprouting up all over the Web and are popular among buyers and sellers. However, online auctions differ significantly from traditional auctions, which mean managers must be careful to select the best venue for their products. The authors also consider the importance of knowing the customers and provide a list of online auctions. |
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