search query: @author Prahalad, C.K. / total: 6
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| Author: | Prahalad, C.K. Hammond, A. |
| Title: | Serving the world's poor, profitably |
| Journal: | Harvard Business Review
2002 : SEP, VOL. 80:9, p. 48-56 |
| Index terms: | Multinational companies International Emerging markets Company growth Developing countries Poverty |
| Language: | eng |
| Abstract: | Improving the lives of the billions of people is a nobel endeavour. Multinational corporations (MNCs) could do that by stimulating commerce and development at the bottom of the economic pyramid. |
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