search query: @author Day, D. L. / total: 6
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| Author: | Hambrick, D. C. MacMillan, I. C. Day, D. L. |
| Title: | Strategic attributes and performance in the BCG (Boston Consulting Group) Matrix: a PIMS-based analysis in industrial product businesses. |
| Journal: | Academy of Management Journal
1982 : SEP, VOL. 25:3, p. 510-531 |
| Index terms: | STRATEGIC PLANNING CORPORATE STRATEGY MATRIX MANAGEMENT PRODUCT LIFE CYCLE MARKET SHARE |
| Language: | eng |
| Abstract: |
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