search query: @author Verma, R. / total: 6
reference: 4 / 6
| Author: | Verma, R. Plaschka, G. Louviere, J. J. |
| Title: | Understanding customer choices: a key to successful management of hospitality services |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 15-24 |
| Index terms: | Hotel and catering industry Hotel management Consumer choice |
| Language: | eng |
| Abstract: | Discrete-choice analysis gives managers an effective way to determine which product and service attributes have the greatest effect on consumers' purchase decisions. |
SCIMA