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| Author: | Lawlor, M-A. Prothero, A. |
| Title: | Children´s understanding of television advertising intent |
| Journal: | Journal of Marketing Management
2003 : APR, VOL. 19:411-431, p. 411-431 |
| Index terms: | MARKETING TELEVISION ADVERTISING PSYCHOLOGY CHILDREN |
| Language: | eng |
| Abstract: | This article considers children´s understanding of advertising. The article views to identify the contributions to date in this area and the accompanying gaps, omissions and underresearched perspectives. The results are from eight and nine year old children with a view to providing a description of how they relate to television advertising. |
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