search query: @author Prahalad, C.K. / total: 6
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| Author: | Prahalad, C.K. Lieberthal, K. |
| Title: | The end of corporate imperialism (classic) |
| Journal: | Harvard Business Review
2003 : AUG, VOL. 81:8, Special issue, p. 109-117 |
| Index terms: | Companies Markets Developing countries Models |
| Language: | eng |
| Abstract: | Too often, companies try to impose Western models of commerce on developing countries. They'd do better, and learn more, if they tailored their operations to the unique conditions of emerging markets.(This article is a part of the Best of HBR series, publ. in 1998). |
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