search query: @author Anderson, R.E. / total: 6
reference: 1 / 6
« previous | next »
| Author: | Anderson, R.E. Srinivasan, S.S. |
| Title: | E-satisfaction and e-loyalty: a contingency framework |
| Journal: | Psychology & Marketing
2003 : FEB, VOL. 20:2, p. 123-138 |
| Index terms: | Consumer behaviour Consumer satisfaction Electronic commerce Loyalty |
| Language: | eng |
| Abstract: | The impact of satisfaction on loyalty is investigated in the context of electronic commerce. The findings indicate that although e-satisfaction has an impact on e-loyalty, this relationship is moderated by following factors: 1) consumers' individual level factors and 2) firms' business level factors. |
« previous | next »
SCIMA