search query: @freeterm personal values / total: 6
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| Author: | Schiffman, L.G. Sherman, E. Long, M.M. |
| Title: | Toward a better understanding of the interplay of personal values and the Internet |
| Journal: | Psychology & Marketing
2003 : FEB, VOL. 20:2, p. 169-186 |
| Index terms: | Consumer behaviour Internet |
| Freeterms: | Personal values |
| Language: | eng |
| Abstract: | The association between consumers' personal values and their attitudes preferences and activities associated with using the Internet is examined in this article. Using survey data gathered from 506 Internet users, the relationship between selected Internet activities and specific personal values, and the association between two technological paradoxes and specific personal values are explored. |
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