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Author:Lechner, C.
Marx, K.
Müller-Stewens, G.
Title:The race for new e-business models
Journal:European business forum EBF
2003 : WINTER, VOL. 4:16, p. 65-69
Index terms:Electronic commerce
Companies
Case studies
Models
Freeterms:e-business
e-commerce
Language:eng
Abstract:The case of Allianz Group’s drive to break away from the competition illustrates the positive impact inter-firm competition can have on overall firm strategy.
SCIMA record nr: 252697
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