search query: @author Long, M. / total: 6
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| Author: | Suri, R. Long, M. Monroe, K.B. |
| Title: | The impact of the Internet and consumer motivation on evaluation of prices |
| Journal: | Journal of Business Research
2003 : MAY, VOL. 56:5, p. 379-390 |
| Index terms: | Consumer behaviour Information Internet Motivation Pricing |
| Language: | eng |
| Abstract: | The purpose of this article is to add to our undestanding of why consumers might be willing to pay disparate prices for goods offered over the Internet. The effects of motivation to shop and information load were examined on the evaluation of price for a product in an online environment by an experiment. The results indicated that the interaction between motivation to shop and information load significantly influenced price perceptions. |
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