search query: @author Martin, B. A. S. / total: 6
reference: 3 / 6
Author: | Martin, B. A. S. Lang, B. Wong, S. |
Title: | Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion |
Journal: | Journal of Advertising
2004 : VOL 32:4, p. 57-65 |
Index terms: | COGNITION THINKING |
Language: | eng |
Abstract: | This article tries to contribute need for cognition, which addresses a personĀ“s propensity to effortful thinking. This research examines the role of involvement, and tries to contribute the need for cognition. |
SCIMA