search query: @author Mattila, A. S. / total: 6
reference: 5 / 6
| Author: | Austin, J. R. Siguaw, J. A. Mattila, A. S. |
| Title: | A re-examination of the generalizability of the Aaker brand personality measurement framework |
| Journal: | Journal of Strategic Marketing
2003 : VOL 11:2, p. 77-92 |
| Index terms: | BRANDS FACTOR ANALYSIS |
| Language: | eng |
| Abstract: | This article examines the framework of Aaker´s brand personality measurement. Main suggestion behind this article is that there are important boundary conditions for the successful application of the brand of Aaker´s. Measurements were collected from 247 students in the northeast sector of the United States. |
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