search query: @author Day, D. L. / total: 6
reference: 5 / 6
| Author: | MacMillan, I. C. Hambrick, D. C. Day, D. L. |
| Title: | The product portfolio and profitability - a PIMS-based (profit impact of marketing strategies) analysis of industrialproduct businesses. |
| Journal: | Academy of Management Journal
1982 : DEC, VOL. 25:4, p. 733-755 |
| Index terms: | PROFITABILITY COMPANY PERFORMANCE CORPORATE STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA