search query: @author Mizerski, R. W. / total: 6
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| Author: | Mizerski, R. W. |
| Title: | Viewer miscomprehension findings are measurement bound |
| Journal: | Journal of Marketing
1982 : FALL, VOL. 46:4, p. 32-34 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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