search query: @author Jaworski, B.J. / total: 6
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| Author: | Rayport, J.F. Jaworski, B.J. |
| Title: | Best face forward |
| Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 47-58 |
| Index terms: | Management Marketing strategy Competitive advantage Consumer satisfaction Customers Service Costs Innovation Employees Skills |
| Language: | eng |
| Abstract: | The new frontier of competitive advantage is the customer interface. Making yours a winner will require the right people - and, increasingly, machines - on the front lines. |
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