search query: @freeterm enforcement / total: 6
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| Author: | Odedele, S. |
| Title: | Facing the mirror |
| Journal: | Journal of communication management
2004 : VOL. 9:1, p. 9-13 |
| Index terms: | Ethics Management Reputation Trust |
| Freeterms: | Enforcement |
| Language: | eng |
| Abstract: | This paper is trying to encourage PR practitioners appreciate their role as the pivot of their companies' reputation management. It also discusses the importance of codes of ethics, claiming that these should be reviewed by public relations associations every 4-5 years. |
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