search query: @author Tellis, G. / total: 6
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| Author: | Stremersch, S. Tellis, G. |
| Title: | Understanding and managing international growth of new products |
| Journal: | International Journal of Research in Marketing
2004 : VOL. 21:4, p.421-438 |
| Index terms: | Diffusion Growth International Marketing New products |
| Language: | eng |
| Abstract: | The paper examines the pattern of growth of new products in Europe and does it vary across countries. It tries to find out if the culture or economics explain the differences and what kind of implications one could make out of these. |
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