search query: @author Monahan, G. E. / total: 6
reference: 4 / 6
Author: | Monahan, G. E. |
Title: | Optimal advertising with stochastic demand. |
Journal: | Management Science
1983 : JAN, VOL. 29:1, p. 106-117 |
Index terms: | ADVERTISING EXPENDITURE MARKOV CHAINS |
Language: | eng |
Abstract: |
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