search query: @author Monahan, G. E. / total: 6
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| Author: | Monahan, G. E. |
| Title: | Optimal advertising with stochastic demand. |
| Journal: | Management Science
1983 : JAN, VOL. 29:1, p. 106-117 |
| Index terms: | ADVERTISING EXPENDITURE MARKOV CHAINS |
| Language: | eng |
| Abstract: |
SCIMA