search query: @author Ballantyne, R. / total: 6
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| Author: | Ballantyne, R. Hughes, K. |
| Title: | Using front-end and formative evaluation to design and test persuasive bird feeding warning signs |
| Journal: | Tourism Management
2006 : APR, VOL. 27:2, p. 235-246 |
| Index terms: | communication tourism animal welfare |
| Freeterms: | wildlife |
| Language: | eng |
| Abstract: | Wildlife feeding is a wide-spread and controversial practice that can pose serious threats to both visitors' and wildlife's safety. In this study, front-end and formative evaluation are used to design and test the perceived effectiveness of warning signs relating to bird feeding. Respondents for the study thought that the sign focusing on the birds' health and safety would be the most persuasive. However, elements of the other two signs were also positively evaluated. The article concludes with recommendations. |
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