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| Author: | Murray, K. White, J. |
| Title: | CEOs' views on reputation management |
| Journal: | Journal of communication management
2005 : VOL 9:4, p. 348-358 |
| Index terms: | reputation chief executive officers image corporate image public relations organizational performance return on investment |
| Language: | eng |
| Abstract: | The article presents the results from multiple interviews with CEOs, investigating their views about public relations (PR) and its impact on the business and organizational performance. The CEOs don't expect a simple return on investment for PR expenditure, but PR is very critical for corporate reputation and it needs to be well managed. |
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