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| Author: | Murphy, P. E. |
| Title: | Developing, communicating and promoting corporate ethics statements: a longitudinal analysis |
| Journal: | Journal of Business Ethics
2005 : DEC I, VOL 62:2, p. 183-189 |
| Index terms: | ethics corporate image image codes of practice USA communication corporate culture |
| Freeterms: | ethics statements |
| Language: | eng |
| Abstract: | This article presents the results of a survey of large American and multinational corporations on their ethics statements. It concentrates on four types - value statement, corporate credo, code of ethics and Internet privacy policy - and finds growth in the use of these statements over the last decade. It discusses the external communication of these statements, including the channels that are used for promotion and their intended audiences. The article concludes with various topics for future research. |
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