search query: @freeterm personal values / total: 6
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| Author: | Steenhaut, S. Kenhove, P. van |
| Title: | An empirical investigation of the relationship among a consumer's personal values, ethical ideology and ethical beliefs |
| Journal: | Journal of Business Ethics
2006 : MAR II, VOL 64:2, p. 137-155 |
| Index terms: | ethics decision making consumer attitudes empirical research |
| Freeterms: | consumer ethics personal values ideology |
| Language: | eng |
| Abstract: | This paper offers a partial test of the Hunt-Vitell (1986) marketing ethics theory within the consumer ethics context. It examines the relationship among an individual's personal values, ethical ideology and ethical beliefs. The results indicate that individual differences in value priorities directly and indirectly affect the judgment of ethically questionable consumer practices. These findings might contribute to the theoretical understanding of ethical decision-making. |
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