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| Author: | Mazzola, P. Ravasi, D. Gabbioneta, C. |
| Title: | How to build reputation in financial markets |
| Journal: | Long Range Planning
2006 : AUG, VOL. 39:4, p. 385-407 |
| Index terms: | financial markets companies reputation Italy |
| Language: | eng |
| Abstract: | This paper focuses on a number of practices and features positively influencing the formation of corporate reputation in financial markets. Collectively, companies are found to be guided by knowledgeable, respected and committed leaders. The leaders are transparent and comprehensive in their communication of corporate plans. Credible and independent control systems are more likely to gather the consensus of the financial community around bold strategic plans. |
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