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| Author: | Ouschan, R. Sweeney, J. Johnson, L. |
| Title: | Consumer empowerment and relationship outcomes in healthcare consultations |
| Journal: | European Journal of Marketing
2006 : VOL. 40:9/10, p.1069-1086 |
| Index terms: | consumers empowerment trust health service |
| Language: | eng |
| Abstract: | The aim of this study is to examine whether empowering patient-physician consultations measured through three patient empowerment dimensions (patient control, patient participation, physician support) enhance patients trust in and commitment to their physicians. The findings suggest that empowering patients presents a way to improve the patient-physician relationship. |
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