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| Author: | Buchanan, D. Dawson, P. |
| Title: | Discourse and audience: Organizational change as multi-story process |
| Journal: | Journal of Management Studies
2007 : JUL, VOL. 44:5, p. 669-686 |
| Index terms: | organizational change case studies research |
| Freeterms: | audiences discourse |
| Language: | eng |
| Abstract: | This study is critical of monological research accounts failing to accommodate polyvocal narratives (hereafter as: nrt./nrts.) of organizational change (here as: o-chg.) and is calling for more fully informed case studies combining elements of a nrt. approach with processual / contextual analysis. It is argumented that research nrts. aiming to develop understanding of change processes are necessarily selective and studied through particular discourses representing different ways of engaging in research. From this perspective, o-chg. is a multi-story process, in which theoretical accounts and guides to practice are authored consistent with pre-selected nrt. styles. |
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