search query: @author Sparks, B. / total: 6
reference: 2 / 6
| Author: | Sparks, B. |
| Title: | Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions |
| Journal: | Tourism Management
2007 : VOL. 28:5, p.1180-1192 |
| Index terms: | wine industry tourism |
| Freeterms: | theory of planned behaviour control influence normative influences |
| Language: | eng |
| Abstract: | In order to investigate potential wine touristsÂ’ intentions to take a wine-based vacation, a large cross-sectional survey was undertaken within Australia. Using exploratory and confirmatory factor analyses three wine tourism attitudinal dimensions were identified and confirmed. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. Particularly perceived control, together with past attitude, predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism. |
SCIMA